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Design Principals: ECBARF

November 14, 2011

Attended a design presentation at Manchester Barcamp 6 this weekend and heard the term ECBARF for the first time.  It was during a reply to a question I asked, “How do you learn design?”

ECBARF is an acronym for the six basic design principals:

  • Emphasis
  • Contrast
  • Balance
  • Alignment
  • Repetition
  • Flow
I’ve found a few references to it online – but not many.  The people in the scrap booking world seem very aware of it, and I found a series of blog posts discussing it.  I’m pretty sure it’s use as described to scrap booking will also ring true for mobile app and web app design.
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