The art of the Subject Line

Noticed a few emails I’ve received lately have pretty useless subject lines, like “sometime…” or “Important!!!” (The latter with repeating punctuation – another peeve). It’s a bit of a skill I suppose – getting the entire gist of the email into one line.

Here’s a good subject line “Chat with Doug Cox (66 lines)” – shows me exactly what to find in that email and a hint at how long it is, in case there are several chats that would have the same subject.

It’s all in the art of naming – a tricky art. I read once that most of good software development stems from good naming techniques.


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